Olive Organic Website
UX/UI design, Package Design
OVERVIEW:
Website design for skincare company Olive Organic. Olive Organic produces skincare products utilizing natural ingredients, primarily olive oil. Olive Organic cares about the quality and the health benefit of their products.
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Target Customers
People who have damaged skin or are nursing babies thus trying to avoid strong chemical exposure through the skin.
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Website Goals (customer)
1. Researching the products by accessing the product page with one click. Easy menu and site navigation
2. Purchasing the products by accessing the checkout cart by one click - Shopping cart button
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Website Goals (Business)
1. Enable users to buy their products online. Increase the number of people to buy our products online by 10% each quarter. Shopping Cart
2. Enable users to understand our products. Increase the number of visitors for the website by 5% each month.
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CHALLENGE:
This website should be very simple and visually welcoming while including the product images. Needs a clean and easy navigation and one click shopping cart.
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DESIGN PROCESS:
Research about the business and the target customer. Conduct competitive analysis. Card Sorting and site-mapping to create a clean and easy to use website. Calls to action buttons are placed in visible areas of the website that incentivize the users to take advantage of product promotions.
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Role:
UX/UI Design, Competitive Analysis, Wireframing (Desktop and Mobile), Visual Design, Package Design