OVERVIEW:

Website design for skincare company Olive Organic. Olive Organic produces skincare products using natural ingredients — primarily olive oil — with a strong emphasis on quality and health benefits.

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Target Customers

People with sensitive or damaged skin, or parents nursing babies who prefer to avoid harsh chemicals.

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Website Goals (customer)

1. Enable customers to access product pages with a single click. Simple navigation and menu structure.

2. Enable seamless checkout via a one-click shopping cart button.

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Website Goals (Business)

1. Increase online purchases by 10% each quarter.

2. Increase overall website visitors by 5% each month, to help users better understand the products.

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CHALLENGE:

The site needs to be clean, welcoming, and easy to navigate, while showcasing product images and enabling a one-click shopping cart experience.

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DESIGN PROCESS:

Conducted business and customer research, competitive analysis, card sorting, and site-mapping to design a simple, user-friendly website. Call-to-Action buttons are placed prominently to encourage users to take advantage of product promotions.

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Role:

UX/UI design, competitive analysis, wireframing (desktop & mobile), visual & package design.